Many people start their own business in order to be independent and to do their work their way, others are passionate creators who love what they do and want to do it for others, and yet others are legacy builders who want to bring something new to the world.
But whatever the reason for starting a business, building a successful business is dependent on established principles.
It is how you balance all of these principles, so that all of them exist in your business, and then what emphasis you place on some of them to get you what you want.
The cold hard truth is that you can’t grow a successful business by relying on your knowledge of how to do things, or your passion, or the value of what you bring to the world. All of these, on their own, will not build your successful business.