Archive - 2019

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1
7 Steps To Plan Your Focused Marketing Campaign
2
How To Write A Business Plan In 5 Easy Steps
3
The Value Of Having A Marketing Plan
4
Why Most Small Businesses Fail Within 5 Years
5
Interviewing New Hires

7 Steps To Plan Your Focused Marketing Campaign

In business, either you engage in marketing or your business dies.

Marketing isn’t just running a few ads or waiting for referrals. Proper, focused marketing grows sales.

Proper focused marketing is about ensuring that the people you want as customers get to hear what you are offering them and why it is perfect for their needs, regularly, consistently and on purpose, driving them from a state of interest to a state of readiness to buy.

What if I were to tell you that you can take 7 easy steps to prepare a targeted marketing campaign that will identify your best customers, craft the right messages they want to hear, within marketing activities designed to drive them down the sales funnel?

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How To Write A Business Plan In 5 Easy Steps

Let’s get this out up front – if you are a small business owner, especially one who has just started or owns a relatively new small business, and you don’t have a business plan, you must love living in chaos!

Running your small business without a business plan is like deciding to go on a holiday and just jumping on the first ‘plane you see at the airport without the right clothes or the right currency and just hoping that you have a good time.

If you want to create the business of your dreams, if you want to avoid the day to day chaos, if you want to stop the frustration of working hard with no real achievement, then you need a business plan, and when you see how easy it is for you to write one yourself, you will be able to move your business step-by-step along one cohesive direction toward your ultimate goal.

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The Value Of Having A Marketing Plan

I have designed an online training course – in the form of a real-time workshop – about how to prepare a Marketing Plan for your business.

I created that course because I’m really passionate about showing small business owners how easy it is to professionally market your business in accordance with an actionable plan that they can write themselves.

In my 35 plus years of experience working with small businesses, I have found that less than 10% have a Marketing Plan. Yet, of those that do, well over 75% have met their marketing objectives and growth targets.

If you don’t have a marketing plan, I know what’s stopping you.

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Why Most Small Businesses Fail Within 5 Years

Business Plans Help You Succeed

Through all my years in business advising small business owners, I constantly watch for trends and statistics affecting small businesses. One of the most consistent statistics I always see whenever I check for the latest trend is the statistics that 8 out of 10 startup small businesses fail within the first 5 years.

That’s such a consistent statistics through the years that there must be something behind it. Surely 80% of small business owners can’t possibly be poor business people?

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Interviewing New Hires

Choosing a new member of the team relies on asking the right questions when you first interview them for the role.

Applicants are likely to have provided you with a good resume. If not you should rightly discard them from the shortlist. The good ones will have laid out their past experience, their skills and qualifications and perhaps even some discussion about why they are the person to fit the description in your advertisement. If you have a number of good applicants, the descriptions on paper will make it hard to decide who is best for the job.

How do you make sure that you are making the right choice?

This week, I want to give you a system for your interviews that you can use every time you interview someone for a position in your business.

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