Archive - 2019

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1
From Purpose To Systems
2
What Are Your Actually Selling?
3
Finding The Right Adviser
4
How To Network
5
Are Your Short Term Goals Aimed At Long Term Objectives?

From Purpose To Systems

Do you find that in your business, even if you employ people, you are doing many of the important things yourself? Do you find it hard to find time for yourself because you’re always needed in the business because nobody else can do what you do? Do you find that you can’t scale (grow) your business because there’s only one reliable you?

When I started my business I knew that the only way it would survive was if I built it to grow. That meant it had to be scalable, allowing me to employ others or use contractors, but I had to be able to rely on them. So I started my business with built-in systems and they have been powerful in allowing me to provide my clients with predictable, quality services every single time.

On the other hand, I have also consulted to other businesses which had systems. Only they were not capable of consistently applying them and their systems became forgotten or filed into a manual somewhere – a “Standard Operating Procedure” file that was never standard and had trouble operating.

Why?

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What Are Your Actually Selling?

Can I just tell you that you are not selling what you think you are selling?

I can hear the umbrage you are taking right now!

“OK Teik, I’ve listened to your fancy ideas so far, and some of them have been really useful, others have been interesting, but now you’ve gone too far! What do you mean I’m not selling what I think I’m selling! I know exactly what I’m selling, I’ve been selling ‘X’ for years!”

Let’s take a breath, I’m not trying to insult your intelligence. Rather I’m challenging your perspective!

Let’s try this – quickly write down what you are selling.

Write it down before you read on and watch the video.

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Finding The Right Adviser

Whether you are about to start your business or whether you have been working at your business for a few years now, you need to understand that running a business can be a draining and lonely experience.

The most valuable piece of advice that I give to new business starters or people who have been running their business for a few years is that you should not do it alone. For all of us operating a small business, the business is us. Without our health and wellbeing, the business will reflect that stress and tension that we feel. So, you need to set up your support systems to ensure that for any situation, you have someone you can talk to.

The most obvious people are your family and loved ones, but while their love and support are invaluable, sometimes, all they can do is to listen to you because the situation may need experience and technical advice that loved ones may not be able to provide.

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How To Network

Whatever type of business you are in today, networking is a skill you must develop.

Yup, sorry – for all the shrinking violets out there (and I count myself as one) there is no avoiding the need to meet new contacts. Even if you run an entirely online business and you think that all you have to do is to market through Facebook or some other social media, you will still find that you need to move around people, whether you are marketing at a live event and then meeting people afterwards or if you are meeting people via the screen.

As for any bricks and mortar business, whether you are in retail, hospitality, professional services, construction or anything else – in order to expand the pool of people you can market to, in order to attract that top level of interest that you can introduce into your sales funnel and qualify and attract to your business, you will need to network in some form or other.

However, as a self-declared introvert, I can tell you the good news is that networking is a learned art. You don’t need a large personality – you just need a system.

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Are Your Short Term Goals Aimed At Long Term Objectives?

Not many small businesses have prepared a business plan.

How can anyone risk their savings and their dreams to open the doors of their new business without a plan?

Don’t get me started! You wouldn’t go grocery shopping without some sort of plan – the shops you need to go to, the route to them in the right order, preparing a shopping list and taking it with you, making sure you have enough fuel in the car, working out where you will park.

Yet many people start or run a business without any plan at all – and a to-do list does not constitute a plan by which you should risk your thousands of dollars!

Now if you do have a business plan, good on you! It means you are taking this seriously, as you should!

But let me ask you this – are the goals that you have listed long-term goals or short-term goals? Read More

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