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Archive - 2019

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1
4 Steps To MacGyver Your Sales Strategies
2
How Systems And Procedures Can Build You A Better Life
3
Why Customer Service Systems Are Better Than Maple Syrup On Warm Pancakes
4
How Organisation Charts Predict Your Business’ Future
5
Why Business Planning Will Change Your Life!

4 Steps To MacGyver Your Sales Strategies

I wonder if you have to be a certain age to understand the reference to MacGyver?

You know, that 80’s series where every week “Mac” found himself in a tricky spot and somehow used whatever was available to get himself out of it?

Oh, never mind! You can Google it!

I want to talk about how you, as a small business, can MacGyver or innovate new sales strategies.

But before I start I want to make clear that I’ll be talking about sales strategies, not marketing strategies this week.

What’s the difference?

Marketing is about the whole system of filling your sales funnel – of making people aware of your business and your products, of defining who is your target market, of understanding what your product means to your target market, creating focused messages to warm your potential customers and getting them to your business so that your sales process can start.

The sales process is about having that final sales conversation, about collecting your warm targets and helping them make their final decision to buy. Sales strategies are initiatives you can take to encourage existing customers to buy more from you, or to tip an interested potential customer into becoming a new customer.

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How Systems And Procedures Can Build You A Better Life

“How Systems And Procedures Can Build You A Better Life” – that’s a heck of a promise, isn’t it?

Well, I think it’s true!

Life could be great for you right now, and you’re pumping it! But I know this – if you own and run a small business, especially if you started it within the last few years and you’re starting to get busy, you’re working pretty hard in your life right now, and dare I say, your work-life balance is probably out of whack.

I know what it’s like, I’ve been there, I’ve seen so many clients go through the same thing as well.

You start your business with a passion, you’re doing everything from opening the doors every morning to the marketing, to fronting the front-counter, to producing your service or product, to keeping the books – right up to sweeping up and locking the doors at night.

It’s pretty exhilarating at first – this is what you dreamt of, owning your own business and carving out your own pathway to business success!

But as business ramps up, it becomes a little consuming. It’s hard to maintain the energy levels and feel like you are focusing on what really drives the business because you are involved in doing everything. Even if you hire staff, it doesn’t seem to quite work out. You have to train them in what you used to do, and they don’t quite get it right, so you get re-involved. Or they leave and so you have to find and train someone else. Sometimes wires get crossed and tasks fall between the cracks because someone thought you were doing it when you thought they were. Pretty soon customers start to comment that the quality of what you deliver isn’t quite the same anymore, or worse, that it’s patchy and sometimes it’s good and sometimes it’s not.

So you work even harder to get it right, mainly by doing it yourself and pretty soon you’re working hard every day on all the details and the direction of the business starts to stagnate, your work-life balance, that dream to earn enough to spend time with the family seems to be a long way away.

Your life might be rocking, but it’s not well balanced! Ask your spouse!

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Why Customer Service Systems Are Better Than Maple Syrup On Warm Pancakes

We had a cold, wet and stormy winter this year and I spent the whole winter wanting to go somewhere dry and warm!

But if that was not to be, then I hankered for some comfort food – and what’s more comforting than a plate stacked with warm, soft pancakes drizzled, nay, swimming, in maple syrup?

Have I got your attention now? Feel the warmth and the love? Well, that’s how a really good customer service system makes me feel because a good one can wrap itself around your customers and make them feel like they are eating a big plate of lovely warm pancakes and spoonfuls of maple syrup!

It’s all about having a system. In fact, I have a free eBook on How To Create Your Self-Running Business by creating a systems-based business that you can get here.

Let’s see how a customer service system can be better than maple syrup on warm pancakes.

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How Organisation Charts Predict Your Business’ Future

Wouldn’t it be nice to start your business and know exactly where you are going to be in 2, 5, or even 10 years’ time?

Well, obviously if you are starting up a business, you will have read my articles on what you need to look out for – including the need to prepare your business plan, which is a way of mapping out your future. You may even have completed my online training on How To Start Your Business. Your vision-definition especially will be part of the planning process, and it envisions for you what your business should look like if you succeed in following your strategies.

“But”, you say, “Even my vision is what I hope my business would be like, I wish I could see what it will be like.”

Well, full disclosure, I do not have a crystal ball, but I do have a method where you can “see” with some clarity, what your business will look like, and it’s not about envisioning anything, it’s about creating your business structure now, in mind for the future.

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Why Business Planning Will Change Your Life!

If you are a small business owner, I can guess how you spend your days.

They will be spent in your business. You start the day with goals and priorities, perhaps having organised yourself the night before. During the day, you work on the “daily” things first, like mail and enquiries, then you set out on one of your priorities or a project to improve your business.

But at some time during the day, you look up and realise that somewhere you have got off track. Perhaps someone on your staff asked you for help in doing something, or you saw an email that introduced a great idea to start in your business so you went down that rabbit hole. Or maybe you were even caught in one of your tasks that seemed to go on and on! By the end of the day, you end it like you’ve ended the majority of your days – tired, realising you’ve worked hard again, but really, no closer to achieving your goals.

How do you break this cycle? How do you change your life so that you work gradually and assuredly down a path that will get you to your ultimate goal?

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