If there’s one thing about marketing plans, they’re not very obvious.
Tell me if you know for sure that your competitors have marketing plans?
You don’t see them, but sometimes what you see is a marketing strategy that you admire – why didn’t I think of that?
Your true competitors have marketing plans – trust me. By “true” competitor, I mean the ones who are not going broke, who are not struggling day-to-day and just getting by. I mean those who are doing well, and dare I say it, doing better than you – what have they got that I haven’t got?
Instead of asking these, what I call, “catch-up” questions, ask what they know that you don’t know; what are they implementing that you are not.
Yes, your successful competitors do have marketing plans and this is what they don’t want you to know.