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Archive - November 2019

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1
How Properly Focused Marketing Can Change Your Business
2
7 Things You Need To Know About Starting A Business
3
7 Things About Marketing Plans Your Competitors Don’t Want You To Know

How Properly Focused Marketing Can Change Your Business

I don’t know any small business owner who truly says that they have too much work.

Even if they are at the upward gradient of their growth phase, more is always better, and especially when they start to peak or plateau, more is definitely better.

Yet, not many small business owners think about their marketing in any serious, consistent manner. Often, their growth is through a number of factors such as excellent service resulting in referrals, unique products or services filling a vacuum, a market devoid of good competition, even luck.

From time to time, they may find themselves in a quiet period so they “do some marketing” by calling clients they haven’t heard from in a while, putting an advertisement in the newspaper or a trade journal, advertise a “sale”, or send out leaflets. Then, for whatever reason (other than by accident such disparate and inconsistent marketing is working) the business picks up again, and the need for marketing is forgotten.

The problem with this inconsistency is that you are not in control, and in business, you should always try to be in control of your own destiny, especially at the front end of being able to control your income.

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7 Things You Need To Know About Starting A Business

If you are thinking of, or about to start a new business, you must be excited!

I know I was when I left the international consulting firm I was working for in 1991 to start my own financial and management consulting company. I was excited and a little terrified!

But at least, I had an advantage over most subject-matter experts who decide to leave employment and start their own business – I was a qualified and experienced Chartered Accountant who knew about starting and building businesses, about tax and registrations and the law and agreements. For some years before I had led a team of 20 people in worldwide consulting assignments. While a little fearful about how I would be my own boss without an internationally established set of systems around me, at least I did not experience the overwhelm of many people where they don’t even know where to start!

That is the most common experience of my clients over the years who have started their own businesses. Whether they were highly qualified doctors or engineers, or very experienced plumbers and electricians, they all expressed to me the sense of overwhelm about what they had to know, almost overnight! They were aware that despite their strong subject-matter knowledge that they lacked knowledge about running a business, they were concerned about if they had enough finance, and they were wondering how to bring those first sales in through the door. They were overwhelmed.

At least they had me to guide them through the steps they needed to take, but what about you?

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7 Things About Marketing Plans Your Competitors Don’t Want You To Know

If there’s one thing about marketing plans, they’re not very obvious.

Tell me if you know for sure that your competitors have marketing plans?

You don’t see them, but sometimes what you see is a marketing strategy that you admire – why didn’t I think of that?

Your true competitors have marketing plans – trust me. By “true” competitor, I mean the ones who are not going broke, who are not struggling day-to-day and just getting by. I mean those who are doing well, and dare I say it, doing better than you – what have they got that I haven’t got?

Instead of asking these, what I call, “catch-up” questions, ask what they know that you don’t know; what are they implementing that you are not.

Yes, your successful competitors do have marketing plans and this is what they don’t want you to know.

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