2018 | Teik Oh | Page 10

Your Pricing Strategy

Feb 06 2018

Pricing your product is not merely about whipping out a calculator.

Price is a legitimate marketing strategy.

Sure, you need to calculate your pricing so that you don’t make a loss and so that your financial objectives are met, but beyond that, you need to set your price so that it is attractive to your customers and suits the placement of your product in the market.

This week, I have a free downloadable worksheet for you to work out how your price can be a marketing strategy to attract your target market.

How does price do that?

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Craft Your marketing Message

Jan 30 2018

If you are in business, you are marketing every day.

You are marketing when you answer the telephone; you market when you send out your product; you market when you bill or provide follow up service. You even market when you meet your bank manager, supplier or accountant.

That’s because you never know where your next lead will come from, so you need to make sure you are putting your message out there all the time.

But what is your message? Read More

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Identify Your Market – Why And How

Jan 23 2018

If you try to market to everyone, you market to no-one.

Your product is “just right” for a section of the overall market – they are the ones who have needs that can be met by your market. But understandably, many people fear missing out. “If I concentrate on a target focus,” they say, “What happens if someone outside that focus also wants it?”

I have a free download for you this week that can help you find your real target market.

Think of it as a game of numbers – how do you find a segment where you have the most chance of finding the customers who are ready to buy your product.

How does that work?

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The Difference Between Features & Benefits Of Your Product

Jan 16 2018

We know what marketing is all about don’t we? It’s about getting people to buy your product or service.

So, we load up our day with thinking of more and more inventive ways to get our product in front of the customer – “buy me” we cry. But what most of us forget when we make this cry, is that people don’t buy because they want your product. People buy because they need something your product can give them.

The most important acronym in marketing that we must heed is “WIIFM.”

What’s WIIFM?

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From Leads To Customers

Jan 09 2018

Ultimately, marketing is all about filling the sales funnel. In my 7 step focused marketing plan program called SMART Marketing, I take you through the 7 steps to create your marketing plan – so that you can focus on getting the right people into the funnel, and then serving them the most appropriate messages to move them down the funnel from being leads, to being customers.

But what is the sales funnel, really?

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Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Archive - 2018

Get FREE weekly ideas to grow your business

Your Pricing Strategy

Craft Your marketing Message

Identify Your Market – Why And How

The Difference Between Features & Benefits Of Your Product

From Leads To Customers