If you try to market to everyone, you market to no-one.
Your product is “just right” for a section of the overall market – they are the ones who have needs that can be met by your market. But understandably, many people fear missing out. “If I concentrate on a target focus,” they say, “What happens if someone outside that focus also wants it?”
I have a free download for you this week that can help you find your real target market.
Think of it as a game of numbers – how do you find a segment where you have the most chance of finding the customers who are ready to buy your product.
How does that work?