We know what marketing is all about don’t we? It’s about getting people to buy your product or service.
So, we load up our day with thinking of more and more inventive ways to get our product in front of the customer – “buy me” we cry. But what most of us forget when we make this cry, is that people don’t buy because they want your product. People buy because they need something your product can give them.
The most important acronym in marketing that we must heed is “WIIFM.”