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Archive - 2017

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1
Mini-Training: Drill Down On Your Ideal Customer
2
5 Steps To Spend Less Time At Work
3
4 Tactics For Facing Setbacks
4
Create Workplace Wellbeing Programs
5
3 Secrets of Entrepreneurship

Mini-Training: Drill Down On Your Ideal Customer

All marketing is about segmenting your target market – drilling down on the segments that would be most suited and attracted to your product or service. Marketing to the masses is no more than hoping for the best.

This week I’m providing you with a mini training session on how to segment your target market, and then tailor your marketing campaign solely at a specific market to ensure you have their attention.

This is an extract from my online SMART Marketing course and workshops. In my online video driven training course, I take you on a series of workshops to creating your targeted marketing plan, using 7 easy steps. If you want to know more about SMART Marketing, click here.

This week’s mini-training also makes available a worksheet from one of the workshops (or what I like to call “fun-shops”!) in SMART Marketing. Get the worksheet here and then watch the video.

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5 Steps To Spend Less Time At Work

I know you love your business, and you love spending time building it up and working toward your vision. So do I.

But still, you are in it for the long haul, and you don’t want to burn out. As well, like me you want to build a successful business because you are driven to do it and, so that you can find that lifestyle balance to spend with your loved ones. That’s what it’s all about – building your successful business so that you have choices.

So one of those choices is how much time you spend at work. It’s not up to anyone else what’s right for you, but the chances are that however many hours you think is ideal to spend at work and still have that lifestyle choice, you are working more than that.

From my experience working with driven entrepreneurs building their successful businesses, there are 5 steps to take to spend less time at work, and make the time you spend effective.

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4 Tactics For Facing Setbacks

Sooner or later we all face setbacks.

Some are not serious. Perhaps it’s a potential lead that you’ve been courting, and they finally make up their mind not to go with you. Sure, you’ve wasted some time, and sure you could do with the extra sales, but you move on to the next lead.

But what happens if it’s more serious? What happens if it’s a group of clients that represent half your business who decide to go elsewhere? What if it’s a fire, or a serious accident, or the death of a key person in the business? How do you face a serious, potentially business-breaking setback head on and come back from it?

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Create Workplace Wellbeing Programs

There are some well-established studies that show that “wellbeing” in the workplace makes a lasting difference to the bottom line.

Apart from these studies, by university psych departments as well as business schools, it’s logical if you think about it. Employees who are uncomfortable at work, who carry problems into work and don’t find a release at work, logically are not as productive as happy, engaged employees.

Employees who are engaged at work – who identify with their teams and the company, who feel pride in theirs and the group’s achievements, work more productively. Unlike their disengaged, unhappy counterparts, they jump at the chance to contribute to something they believe in.

All workplaces try to create “wellbeing” in one form or other. Think of the Friday drinks. But workplace wellbeing, leading to solid employee engagement is more than just the regular social event.

How do you create a working wellbeing program?

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3 Secrets of Entrepreneurship

This blog post is entitled, “3 Secrets of Entrepreneurship”.

Really? Only three?

Well, yes! These are the top three things you must get right if you want to be a successful entrepreneur. They are the three key strategic issues because everything else comes and cascades from these three secrets. All the work you have to do is to ensure you get these three secrets right. I don’t care what kind of a business you own and operate, whether it sells products or services, whether it’s lifestyle or technical, whether it caters to men or women, whether it’s online or bricks and mortar, whether you’re a solopreneur or you do or intend to hire a huge team.

You have to get these three things right.

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