All marketing is about segmenting your target market – drilling down on the segments that would be most suited and attracted to your product or service. Marketing to the masses is no more than hoping for the best.
This week I’m providing you with a mini training session on how to segment your target market, and then tailor your marketing campaign solely at a specific market to ensure you have their attention.
This is an extract from my online SMART Marketing course and workshops. In my online video driven training course, I take you on a series of workshops to creating your targeted marketing plan, using 7 easy steps. If you want to know more about SMART Marketing, click here.
This week’s mini-training also makes available a worksheet from one of the workshops (or what I like to call “fun-shops”!) in SMART Marketing. Get the worksheet here and then watch the video.