What’s Your “Why”?
When you are starting a business you need to be clear about your “why” – your purpose.
Some people say “that’s easy, it’s to make money!”
Well, I disagree. If you start your business with the purpose of making money….you won’t! Your decisions will be based on yourself and not on who you serve. Your actions will be based on making money, not on the reason why you serve! You will be found out – people will see the truth behind any branding message you try to put out there.
So, what is your “why”?
No comments yet.
Add your comment