All businesses work through a flow of activities that connects the different parts of the business into a whole.
For most businesses, this connectivity or “business model” evolves over time. When they open their doors, they might be concentrating on producing their product or services to create a value proposition, and then they go to market and suddenly have to think about customers. As they interact with customers, they realise there are flaws in the distribution channels, which cause customer relationship issues.
In time, a hodge-podge of “how things work” and “how things work together” get boiler-plated together. No wonder some businesses look and feel inefficient and the various components of their business betray their publicised “brand.”
Let me give you an example.