Mini-Training on How To Find Your Ideal Customer
It is a famous marketing mantra – “sell to everyone and you sell to no-one!”
When you start business, any sale is a good sale. The problem is some of us continue with that attitude.
However, while any money coming through the till is good, getting customers there in the first place is about focus, targeting and concentrated effort, not a shotgun blast of advertising hoping you will hit someone.
So, I’m going to start by giving you a free gift!
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