Your Sales Funnel
Your Sales Funnel, or Prospecting Sales Funnel, is the model by which you find customers.
All businesses use a Sales Funnel. The question is whether you are using it effectively, or simply ignoring it’s power.
Your Sales Funnel simply describes a predictable sales cycle: you find leads, you qualify (“make a sales pitch”) those leads, then you convert the leads who qualify.
So, at the top of the funnel are where all the leads are, as you make contact and predispose them to a sale you qualify them, and then as they become interested you convert them. At the same time your marketing messages need to be appropriate to the stage of the funnel in which your leads sit. At the top where you are attracting leads you “broadcast” messages to them; then as you start to have conversations you provide “screening” messages, and finally when they are near conversion you give “targeting” messages.
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