June | 2017 | Teik Oh

Business Owners’ Resilience

Jun 27 2017

This week, I was reminded how stressful owning and operating a business can be.

A friend had a stress attack that seriously stopped him in his tracks. His doctor said that it could have led to a heart attack from the stress it put on his body systems.

Now, I’m not saying that it was caused by something in his business, but I know he works hard at the business, always looking ahead and thinking about his team, the business key indicators, and on how to improve the business. What I am saying is that for all of us, business is stressful.

As business owners we owe it, not only to ourselves, but to our families and loved ones, and to those who depend on us, to stay healthy and resilient. At the end of the day, resilience is about mental flexibility and the ability to adapt to change and uncertainty.

How do you do that?

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Mini-Training on How To Find Your Ideal Customer

Jun 20 2017

It is a famous marketing mantra – “sell to everyone and you sell to no-one!”

When you start business, any sale is a good sale. The problem is some of us continue with that attitude.

However, while any money coming through the till is good, getting customers there in the first place is about focus, targeting and concentrated effort, not a shotgun blast of advertising hoping you will hit someone.

So, I’m going to start by giving you a free gift!

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Your Sales Funnel

Jun 13 2017

Your Sales Funnel, or Prospecting Sales Funnel, is the model by which you find customers.

All businesses use a Sales Funnel. The question is whether you are using it effectively, or simply ignoring it’s power.

Your Sales Funnel simply describes a predictable sales cycle: you find leads, you qualify (“make a sales pitch”) those leads, then you convert the leads who qualify.

So, at the top of the funnel are where all the leads are, as you make contact and predispose them to a sale you qualify them, and then as they become interested you convert them. At the same time your marketing messages need to be appropriate to the stage of the funnel in which your leads sit. At the top where you are attracting leads you “broadcast” messages to them; then as you start to have conversations you provide “screening” messages, and finally when they are near conversion you give “targeting” messages.

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How To Implement Your Plan Successfully

Jun 06 2017

If you’ve been following my blog posts, you’ll have seen that I have given you systems to prepare your business plan, along with implementable tools and procedures to move from a compelling vision to actions.

Yet, I still get many questions about how you actually implement your plan successfully. People tell me that while they have followed my training and been able to create practical business plans, the difficulty is in keeping up momentum when they start to implement the plan.

In order to keep up the momentum weeks into the implementation, you need to be able to “see” where you are up to and what you have achieved. That way, you are able to gauge your success, adjust accordingly, and quickly understand what is your next step.

So what’s the secret? Read More

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Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Archive - June 2017

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Business Owners’ Resilience

Mini-Training on How To Find Your Ideal Customer

Your Sales Funnel

How To Implement Your Plan Successfully