I talk about communication a lot, which is why this is probably part 172!
However joking aside communication is probably one of the most critical skills anyone in business, or working in a customer-facing role must master.
It is communication that allows you to convey your vision to your team and to your customers. It is communication that leads people, communication that melds a team into a productive group of people working as one, rather than a group of individuals working “together”. It is communication that builds trust in you, and it is communication that tells your customer you are on his side.
In “Communication – Part 172″ (and I am being facetious) I’d like to deal with how professionals communicate with their clients. I have already written elsewhere about how you should avoid jargon, but this time let me talk about how communicating your skill needs more than knowledge about your skill, it needs experience about how your skill is used to help.
Let me set the scene.