3 Rules to Keep Customers
Businesses, and business owners, go through a natural evolutionary cycle.
Often, small businesses are started by the young (or in my case, comparatively young!) full of excitement and enthusiasm. Small business owners start with an idea – sometimes it’s simply an idea that working for yourself has got to be better than working for the Man, more often it’s the idea of making or at least selling the better mousetrap.
At the start we jump at every opportunity to “find business”. We attend seminars and hand out business cards, we follow leads, we make friends with customers and develop relationships and referral bases. However in time, the energy spent finding business dissipates somewhat. Sometimes this comes from disappointment but more usually because running a business is genuinely hard and over time, as the business employs more and more staff, it’s natural that some of those duties to find new business start to fall on new staff.
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