Social media is now huge part of everyday life. Social media can be used as a positive tool in the branding of your organisation or it could become the bane of your organisation’s credibility. It’s not only a Facebook page to share food photos with old school friends and post emoticons.
Even though they may have a social media advertising strategy, some organisations ban it internally, not allowing staff to access social media during work hours, even to the extent of blocking it on the organisation’s IT systems. Why not embrace it, show your staff trust and give them responsibility to use social media responsibly?
Why not create and use a corporate social media policy? What should this policy include to ensure that people are using social media responsibly? Here are the 5 key items to include.