Change your business model with great care!
Businesses who decide to change the way they do business need to be careful of unintended consequences. They need to think of the effects to the customer first, but also to the not so obvious stakeholder groups.
For example businesses that generate significant business through referral networks need to be careful how any changes affect their referral base and not just their customers.
In some imagined country, the leading provider of accounting software to SME’s is a company called Record Your Amazing Business or Ryab. Knowing that SME’s made purchasing decisions about accounting software based on their accountants’ opinions, Ryab provided their software free to all public accounting firms. These firms could use multiple copies of the software on a single free license as long as they used it on their own entities – clients would have to buy their own licenses, and accountants even received commissions on these sales to clients.
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