Here’s something that just happened to me, which I think is a branding opportunity gone amiss, and only somewhat recovered. I am doing home renovations and have to have 2 sensors of the home alarm disconnected, and booked a technician for today (the last day before work starts). I’m waiting and no technician arrives, so I phone the alarm company. I explain the situation.
Alarm: I rang and left a message saying the tech couldn’t come today….
Me: Where did you call?
Alarm: Your home phone.